From the past few years, SEO (Search Engine Optimization) has evolved at a very curate speed. And especially in this 2018. In this year many business owners and SEO experts have witnessed some amazing as well as drastic changes in Search Engine Results Page (SERP). Some got way beyond better ranks and some have just slashed down.
Every single day Google keeps updating all the Search Algorithms and on some days updates come in bulk, regardless of their size (Big or Small). They say that “SEO is the field that keeps changing constantly”. However, this 2018 is the great year in terms of SEO. Many big updates were coming in this year and changed the whole ranking factor in Google SERPs.
In today’s day and time, Google depends on 200+ ranking factors. It means, if someone wants a good authoritative, trustworthy, and reliable website then one must have to follow all the Google’s rules and regulations. In a recent tweet, Matt cuts say “Google is going to penalize those sites who have low on-page”. Good on-page SEO is one of the topmost factors (in nutshell).
As we are among the top most Digital Marketing companies in India, we have experienced changes some are good for us and some are just knelt-down in front of Google’s Algos. Some of our sites boosted up like a rocket infused in them and some of our sites struggled but gained that position.
After piling up all the changes and after scrutinizing the sites, we have found out that the sites which had poor on-page, suffers a lot. And the sites which had good and up-to-date on-page, they just accelerated in the search results.
Most Crucial Ranking Factors in the 2018 Year in SEO
Mobile First Indexing
I have placed this factor on the top just because I have experienced the same in many websites. Let me tell you what this is about. Based on searches made in the past few years, they say that about 70% of Global searches generated from mobile devices. It could be smartphones, tablets, or pods.
So, Google Webmasters have decided to put the websites on top which has a good view on mobile phones. The sites which have poor visibility on mobile phones, have to suffer a lot in terms of ranking in the top 10.
User Engaging and Useful Content
The days have gone in which the Google provides a good rank to those web pages which had content with keyword greatly stuffed. Now, this thing will never go to work. Using this thing will end-up with penalizing the website.
Have you heard about the Rank Brain Google Algorithm? Basically, this algorithm works to provide a better rank to the best web pages. In short, if a person searches for something and it found that on a fourth or fifth-ranked web page, directly or indirectly Google gets that that page is the best for that query.
Security-Centric
From the very starting of this 2018, on every forum either they have a connection with Google Immediate response team or just the SEO Experts, all were emphasizing on SSL certificate embed websites. Many big SEO firms and bloggers, placing this SSL certificate embedded on the website issue, as the most important factor.
Websites which have SSL certificate are the most trustworthy websites. Google will place them at a good position with respect to the other which just have HTTP instead of https.
Rich Snippets
After the Broad Core Algorithm update, Google just simply allows web pages go up-straight which have rich snippets (good Meta title, description, and alt tags). You must have earlier seen some web pages with the keyword stuffing and when I say Stuffing, I mean it.
Those who changed their snippet, now are in the good area and those who have not, they just have to get it through very lethargically.
These are the top main ranking factors and there are many more on which a good SEO firm or person needs to focus on.
One More thing, I have seen many chatters on some good-reputed forums that Google will soon go to release its big update as the New Year Gift. Sooner or Later we will all (having interest in SEO) going to see some more changes while entering in the New Year 2019.
SEO Trends to Follow in 2019
As the increase in the online searches growing gradually from the past few years, it is obvious to think that Google will come up with more changes and big Updates.
And to maintain that reputation or to gain a good reputation in Google’s eye, we have to follow these below SEO trends in 2019.
Understanding Users Needs
Not a single business will grow if we take users’ needs as granted. No one will be going to come to our business if we do not take care of what users want. And the one who gets this phenomenon rightly, no power will stop him/her.
Does your audience want? Knowing this will be the biggest track changing a thing in 2019. Keeping an eye on the trends in business fields will grow your engagements and queries.
Create Exceptional Content
There are many websites which provide
The answer is more useful and unique content. The more your content will unique the more you get unique and good visitors on your website.
On-Page Optimization
If you have to win in SERPs you must have to follow all the basic needs of the website in regards to On-Page optimization. The better your on-page, the better your ranking.
Meta Tags, Title, Description, and Canonical URL, these are must be placed properly on every single page of a website.
Also, our web designing and web development team will take care of rendering java scripts and other speed consonants.
Though there are lots of things to implement on a website for better results, the above mentioned are the must things to follow. And they all have taken as the topmost SEO Trends in 2019.
