Why Does Google Penalize You? And How To Get Rid of Google Penalty

Webmasters may not be afraid of Lion but they do afraid of getting any kind of Penalty from Google. Every SEO Executive and Webmaster want that their website should be neat and clean. Also, a website should maintain a decent position in Google’s eye (if not be able to achieve good one).

Holding the hands of God, we are far away from this Google’s destructive gift (Google Penalty).

Google just wants that anyone who searched for anything, get the best of this Web World. And Google has several Algorithms which are so concerned with content that they can do anything, for the betterment of delivering accurate results.

Our deliberate team members of SEO services cross check every single (no matter big or small) point which is in favour of good SEO.

What is a Google Penalty?

Every single second, Google is updating Search Algorithms, so that it can deliver the right thing on the searched phrase. But this fashion of penalizing websites, came into the existence after the Penguin Update rolled out in 2012.

Google Penalty is somewhere alike that in Penalty which we got in classrooms. As the teacher in those days used to give punishment on our mischievous activities, same thing the Google does. Whenever this almighty, detect any wrong thing on websites, he (I would like to call Google, he) feels proud in penalizing them.

Google Penalty is of two types

  • Manual Penalty
  • Algorithm Penalty

Google Manual Penalty

It is of a rare kind. Only 1% of websites get affected of this kind penalty. Google Webmasters manually check for picked websites and hung them till death, if found guilty.

Google Algorithm Penalty

Hundreds of Google Algorithms are working in harmony so that they can give the best results to the searchers. Rank Brain, Panda, Penguin, Page Layover, and many others have their own different work. Like Rank Brain works to give the most updated results, Panda works on Poor quality content, and likewise, other algorithms work in their respective fields.

So, this kind of penalty comes when an algorithm detects anything wrong in the peaceful running of this Search World. And gives mass destruction to the affected websites.

Recognizing a Google Penalty

Search Engine Optimization is so vast that keeping everything up to the mark can be a little daunting task. And sometimes, unluckily, we commit some mistakes that Google can’t able to overlook. And we end-up with getting penalized by Google.

Below are the key points which could indicate that our website got penalized.

  • Try out the basic one: write “site:Your domain” in the search line and hit the search button. If it shows some results them you are all in safe hands. If not, you have to be a worry.
  • Sign-in into your Webmaster Search Console and check out for any message from the team.
  • Keep an eye on the traffic of your website. If any Algorithm update and if your traffic slashes down, it probably gets hurt (Penalized).

How to Avoid a Google Penalty

If your website hit by any penalty, you need not to worry at all. You might be hit the world again by fixing the issues. However, you need to pace up your work and handle the following things.

Make Sure Your Website Up All The Time

You may have compiled some good thing or information on your website and the good part is people loving it. But what’s the good thing in that if your website is always slow, server frequently stays down or showing any kind of error.

Google will never consider your website a helpful one and this might end up with a hitting penalty.

Follow The Latest SEO Trends

Believe me, this is the main factor of getting any penalty. Because if you have not done a proper SEO of your website it will never make to Google’s eye.

Proper interlinking, mobile-friendly, relevant keywords, and many more things state that a website is properly optimized for search engine. Google Penalize a website which is over-optimized (keyword stuffing). So follow the Google rule if you want to stay away from Google Penalty.

Get Rid of Harmful Backlinks

Nowadays, Google is not a bunch of codes, it has evolved into a human being. A human being which is smart enough to figure out a bad way. And some handful of backlinks might tell him that they are the wrong ways.

Use any tool (we prefer using ahref) and list out all the bad backlinks (which have low DR and no follow tag) and disavow them.

Avoid Low-Quality Content

Google Panda Algorithm is all set to check the quality of the content. Like it should not be copied, it should be grammatically correct, and it should meet the demands of the searcher’s query.

Any content found plagiarized or having low readability, it will not get into the SERPs. So, one must be very choosy in terms of content.

Do Not Indulge Yourself in Black Hat SEO

Google Penguin Algorithm takes care of this backlink part.

In today’s date and time, it is not easy to fool Google. Earlier Webmasters used to increase rank in SERPs by using any kind of Black Hat SEO technique. But now, this practice is just frozen by Google Penguin. This algorithm keeps a track of all the backlinks that you are getting for your website.

And, in order to get the best results, we all have to follow it.

SEO Trends in 2019 | 2018 Year in SEO

From the past few years, SEO (Search Engine Optimization) has evolved at a very curate speed. And especially in this 2018. In this year many business owners and SEO experts have witnessed some amazing as well as drastic changes in Search Engine Results Page (SERP). Some got way beyond better ranks and some have just slashed down.

SEO algorithm updates in 2018

Every single day Google keeps updating all the Search Algorithms and on some days updates come in bulk, regardless of their size (Big or Small). They say that “SEO is the field that keeps changing constantly”. However, this 2018 is the great year in terms of SEO. Many big updates were coming in this year and changed the whole ranking factor in Google SERPs.

In today’s day and time, Google depends on 200+ ranking factors. It means, if someone wants a good authoritative, trustworthy, and reliable website then one must have to follow all the Google’s rules and regulations. In a recent tweet, Matt cuts say “Google is going to penalize those sites who have low on-page”. Good on-page SEO is one of the topmost factors (in nutshell).

As we are among the top most Digital Marketing companies in India, we have experienced changes some are good for us and some are just knelt-down in front of Google’s Algos. Some of our sites boosted up like a rocket infused in them and some of our sites struggled but gained that position.

After piling up all the changes and after scrutinizing the sites, we have found out that the sites which had poor on-page, suffers a lot. And the sites which had good and up-to-date on-page, they just accelerated in the search results.

Most Crucial Ranking Factors in the 2018 Year in SEO

Mobile First Indexing

I have placed this factor on the top just because I have experienced the same in many websites. Let me tell you what this is about. Based on searches made in the past few years, they say that about 70% of Global searches generated from mobile devices. It could be smartphones, tablets, or pods.

Mobile First Index

So, Google Webmasters have decided to put the websites on top which has a good view on mobile phones. The sites which have poor visibility on mobile phones, have to suffer a lot in terms of ranking in the top 10.

Mobile Friendly Test

User Engaging and Useful Content

The days have gone in which the Google provides a good rank to those web pages which had content with keyword greatly stuffed. Now, this thing will never go to work. Using this thing will end-up with penalizing the website.

User Engaging Content

Have you heard about the Rank Brain Google Algorithm? Basically, this algorithm works to provide a better rank to the best web pages. In short, if a person searches for something and it found that on a fourth or fifth-ranked web page, directly or indirectly Google gets that that page is the best for that query.


From the very starting of this 2018, on every forum either they have a connection with Google Immediate response team or just the SEO Experts, all were emphasizing on SSL certificate embed websites. Many big SEO firms and bloggers, placing this SSL certificate embedded on the website issue, as the most important factor.

Websites which have SSL certificate are the most trustworthy websites. Google will place them at a good position with respect to the other which just have HTTP instead of https.

Rich Snippets

After the Broad Core Algorithm update, Google just simply allows web pages go up-straight which have rich snippets (good Meta title, description, and alt tags). You must have earlier seen some web pages with the keyword stuffing and when I say Stuffing, I mean it.

Those who changed their snippet, now are in the good area and those who have not, they just have to get it through very lethargically.

These are the top main ranking factors and there are many more on which a good SEO firm or person needs to focus on.

One More thing, I have seen many chatters on some good-reputed forums that Google will soon go to release its big update as the New Year Gift. Sooner or Later we will all (having interest in SEO) going to see some more changes while entering in the New Year 2019.

SEO Trends to Follow in 2019

As the increase in the online searches growing gradually from the past few years, it is obvious to think that Google will come up with more changes and big Updates.

And to maintain that reputation or to gain a good reputation in Google’s eye, we have to follow these below SEO trends in 2019.

Understanding Users Needs

Not a single business will grow if we take users’ needs as granted. No one will be going to come to our business if we do not take care of what users want. And the one who gets this phenomenon rightly, no power will stop him/her.

Does your audience want? Knowing this will be the biggest track changing a thing in 2019. Keeping an eye on the trends in business fields will grow your engagements and queries.

Create Exceptional Content

There are many websites which provide same information on the very same topic but in their different way. How you will get differ from them? How you will go to attract more engaging customers?

The answer is more useful and unique content. The more your content will unique the more you get unique and good visitors on your website.

On-Page Optimization

If you have to win in SERPs you must have to follow all the basic needs of the website in regards to On-Page optimization. The better your on-page, the better your ranking.

Meta Tags, Title, Description, and Canonical URL, these are must be placed properly on every single page of a website.

Also, our web designing and web development team will take care of rendering java scripts and other speed consonants.

Though there are lots of things to implement on a website for better results, the above mentioned are the must things to follow. And they all have taken as the topmost SEO Trends in 2019.

Augmented Reality in SEO – The Era of Turning Technology

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