Social Media Advertising Services & Ad Management Company India
Lead Generation in Social Media Ads can be understood as one of the various objectives of Ad campaigns such as Brand Awareness, Like Campaigns, Conversions, and so on. The goal of lead generation is to gather the information of the viewers of the ad who have shown interest in our products and services by signing up in the ad.
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What are the Leads?
Generally, lead is the information of a person who has shown interest in our product or service.
In the traditional marketing way, a mobile number of a person can be considered as a lead. Let us understand this by an example, a person visits a car showroom but did not buy a car in the first go! Rather, he gave his number to the executive he met there. Now that mobile number will act as a lead to the salesperson. The salesperson will give him follow-up calls and will try to convince him to buy a car and hence, will certainly convert the lead into a sale.
In the Digital Marketing perspective, Leads have a broader vicinity and the follow up can be done in more ways than in the traditional marketing. The anatomy of a lead in the digital marketing perspective can be a Name, Email Id, or Phone Number. The follow-up can be done by sharing Email newsletters, SMS, Remarketing, and Calling, etc.
What are Lead Generation Campaigns in Social Media Marketing?
Starting from the basics, there are more than a dozen social media platforms that exist in the app stores today! However, only a bunch of them are prominent from advertisement point of view such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest etc.
The user base of these social media platforms is so huge that it gives leverage to brands to promote their products and services here. Hence, such social media platforms offer their advertisement models where you as a brand can design a campaign as per your objective and the app will assist you to decide your audience, region, demographics from its user base. When your ad is live and the target audience sees your ad, it is likely that plenty of them will show interest in buying your product or service. They sign up and the leads come to you.
As you finish the campaign successfully, you’ll have a good number of leads generated which you can call and convert them by the follow-up methods mentioned earlier. Though it’s easier said than done! If you’re not using the right strategies in your social media ads, you may end up spending all your budget in a single day without getting a single lead.
That’s where renowned Digital Marketing Agencies like India Interactive comes into the picture!
Share your queries with us: anjee[at]indiainteractive.net
Elements of a Lead Generation Campaign
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Our Social Media Advertising Services & Strategies
Advertising in the online space is a comprehensive thing and requires a well-planned advertising campaign followed by effective execution.
Here is a glimpse of what goes on the floor during an advertising campaign –
Depending upon your business type and goal of the campaign, our team works on all aspects before designing the campaign. It includes exploring and finalizing the publisher’s network, understanding the audience, and more.
Defining the audience
To make your ad campaign a success, deciding your ideal audience is an important task and under this step, we understand the demographics, interest, and behavior of your audience.
Ad creation and Optimization
Ad creation needs precision to design the best ad campaign. Several important elements play a pivotal role in determining the success of the entire campaign. The image, video, animation to be used in the ad must be created considering all the objectives in mind such as the text, color, content, and alignment, etc.
As the viewer will click on your ad, he will land to a certain landing page that has all details of your business’s products and services. It is important to have an impressive landing page and should prompt the viewer to engage and take the desired action. Hence, it should be properly optimized for ad purposes.
Analytics and Reporting
Every campaign is monitored till the ad campaign finishes. It is followed by a report which contains a comprehensive report of the performance of the ad.
Why Prefer India Interactive As Your Social Media Advertising Company
Effective and Efficient Campaigns
In the same vein of our Digital marketing success, our Display and video ads services are effective and efficient. We deliver timely results keeping your desires in mind.
Dedicated Campaign Manager
We have a team of Digital marketers who works on more than 17 modules of Digital Marketing, display advertising being one of them. We engage separate dedicated manager for our advertisement campaigns that helps in making the campaign a success.
Analytics and Reporting
As your ad campaign finishes, our team will share a comprehensive analytical report of the entire campaign.
Hassle-free advertising services at nominal prices!